Peter Musco, Founder & CEO
XKal Fitness (Australia) Pty Ltd (“XKal”) is an Australian based pure fitness technology start-up company operating out of Cremorne, Victoria (the “Silicon Valley” of Australian tech and unicorn startups).
Founded by Peter Musco, CEO & Chair, XKal has experienced an exponential level of growth in both product development (concept to MVP, MVP to commercialization, and now globalization) and market penetration.
From just an idea in 2021, XKal has evolved from a concept on a document (December 2021), to MVP (first beta test on the 26th of April 2022) to full commercialization (version 1) on the 21st of November 2022.
XKal’s next phase is to penetrate international markets beginning with the UK and Germany commencing 2nd half 2023 FY.
During this very short but rapid period, XKal has been fortunate to be selected as 1 of 21 companies in Australia to participate in the Victorian Governments (LaunchVic) pre-accelerator program facilitated by the Australian Sport Technology Network (ASTN) in collaboration with the Global Sports Innovation Centre (GSIC) and then 1 in 6 companies in Australia to participate in the ASTN-GSIC full accelerator program for 2022.
During this period, XKal has also partnered with the Australian Governments CSIRO deep technology division, Data 61, in addition to the Australian Institute of Sport (AIS), Canberra where XKal is currently in the process of expanding its technology into the fitness hardware space.
XKal has also raised funds via a “mini-cap raise” (funding concept to MVP) and a “mini Series A” (funding MVP to commercialization, v1). Both raises bringing valuable capital, knowledge and experienced investors to the XKal cap table. XKal will continue to seek investment in the 2023-24 period to further fund product development (both software and hardware) in addition to its rapid “go to market” strategy, locally and abroad.
It is XKal’s mission is to become the fastest growing fitness technology company in the world. Watch this space!
From day 1, XKal has been embraced by both business and athletes across all fields.
From first time gym goers all the way through to professional athletes, XKal has demonstrated its ability to simplify the way an athlete is able to track their performance, monitor progression and connect to their equipment in a simple, frictionless and instant way.
By embedding video tutorials onto any piece of fitness equipment via XKal’s ’Smart Stickers’, XKal now enables gym owners to educate their members on what muscle each piece of equipment is engineered to target and how to correctly set up and use any piece of equipment in their gym.
In do so, gym goers are now empowered to walk into any XKal Fitness partner gym and in less than 30 seconds confidently use any equipment.
Any size gym. Any level of user.
One of the best things about XKal is that it integrates into any size gym and is made for any level of user.
From ’big box’ gyms such as In2Performance, Noble Park Victoria (a 5,000 square meter Tier 1, elite training facility) through to regular sized local gymnasiums, XKal is able to be integrated onto any piece of equipment; both weight training and cardio.